Insurance Built for the Modern World
JL Insurance Solutions Ltd. The group behind Limitless Cover.
Group at a Glance
Key figures from across the JL Insurance Solutions group.
Limitless Cover
Our flagship consumer-facing brand, offering simple and affordable car insurance to drivers across the UK.
Our Values
Transparency
We believe customers deserve clear, honest information about their cover — no jargon, no hidden fees.
Innovation
We build technology-first solutions that make getting and managing insurance faster and simpler.
People First
Our colleagues and customers are at the heart of every decision we make as a group.
Latest News
JL Insurance Solutions Ltd Reaches 4.5 Million Active Policies Milestone
JL Insurance Solutions Ltd today announces that the group has reached 4.5 million live customer policies, cementing its position as one of the UK's leading insurance intermediary groups.
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Limitless Cover Named Best Digital Car Insurer at the 2025 Insurance Choice Awards
Limitless Cover, the flagship consumer brand of JL Insurance Solutions Ltd, has been awarded Best Digital Car Insurer at the 2025 Insurance Choice Awards in London.
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JL Insurance Solutions Ltd Publishes Annual FCA Consumer Duty Compliance Update
JL Insurance Solutions Ltd today published its annual Consumer Duty compliance statement, reaffirming the group's commitment to fair customer outcomes in line with FCA requirements.
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